Archive By Alexa Chung for M&S

Archive By Alexa Chung for Marks and Spencer is happening. For me this is one of the most exciting collaborations of the year so far, purely due to the fact that its Alexa Chung, but it also means that it could potentially be more affordable and accessible than her collaboration for AG Jeans in 2015.

The new collection was launched last night at an event with M&S in Soho, London. Alexa was joined by Pixie Geldof and M&S brand ambassador, David Gandy. The new collection pieces where displayed in glass cabinets at the event with Alexa wearing her favourite pieces; including a khaki mac and a white blouse.

The aim of this collaboration is to broaden M&S's customers; by attracting a newer, younger target market interested in trends and are fans of Alexa Chung and her style, of course. It also aims to maintain current M&S customers by producing pieces suited for everyone's style, young or old. The collection itself is inspired by both Alexa's personal style and archive pieces from 20th century garments, such as M&S's young Junior Miss range from the late 60s.

My personal favourites are the chambray shirt dress, the khaki mac and the paisley day dress. Each piece is definitely something that Alexa would wear herself, with their quirky, vintage yet on trend aesthetics, that'll hopefully increase M&S's range of customers.

The collection is set to appear in stores during April.